In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.
What you are going to learn
This is why you should take this course
Do you often struggle with finding ideas for unique and engaging content? Do you face difficulties in organising these ideas into consistent content? You are definitely not alone facing these issues. After attending this course you will:
- Be able to accurately identify your target audience and create content exclusively for them.
- Become a stronger leaner, and more strategic content marketer, focusing on the right audience.
- Know how to overcome writer's block moments by following specific techniques and using relevant inspiration in the most effective and appropriate way.
- Learn a number of content creation frameworks and be able produce effective content on a consistent regular basis.
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Let us introduce our school
Ancient Egyptian Materials and Technology (Excerpt)
by Paul T. Nicholson and Ian Shaw (Editors)
Aimed primarily at Egyptologists and archaeologists, this book covers all aspects of craftwork in ancient Egypt, from the construction of the pyramids and the carving of statues to techniques of mummification, boat-building, jewelery making, ancient brewing, carpentry, hairstyling, tailoring and basket weaving. Drawing on archaeological, experimental, ethnographic and laboratory work, it is the first book since the 1920s to describe current research into the actual basics of life in Pharaonic Egypt
The Birds of Ancient Egypt (Excerpt)
by Patrick F Houlihan
The aim of this book is to provide a systematic survey of all the species represented in ancient Egyptian art and hieroglyphs. In addition the birds' role in secular and religious life is examined and an attempt is made to compare present day range with that of antiquity.
The Eloquent Peasant
Excerpt by Miriam Lichtheim
First published in 1973, this anthology has assumed classic status in the field of Egyptology and portrays the remarkable evolution of the literary forms of one of the world’s earliest civilizations. Beginning with the early and gradual evolution of Egyptian genres, it includes biographical and historical inscriptions carved on stone, the various classes of works written with pen on papyrus, and the mortuary literature that focuses on life after death. It then shows the culmination of these literary genres within the single period known as the New Kingdom (1550–1080 B.C.) and ends in the last millennium of Pharaonic civilization, from the tenth century B.C. to the beginning of the Christian era.
The Nine Petitions of the Farmer Whose Speech is Good
Excerpt by Jacob Carruthers
“Does the Word in Africa have a proper meaning? Could a diachronic study of the Word in Africa be undertaken? What is the meaningful particularity of the African Word since the Egyptian Mdw Ntr (hieroglyphs) to Nommo, the Spoken Word of the Dogon of Mali? All these questions pertaining to History and Philosophy are carefully and thoroughly examined in this book. It is a great honor to recommend this book not only to the specialist but to all those interested in conducting research in African and African American studies.” –Prof. Theophile Obenga
Translating Wordplay in the Eighth Petition of The Eloquent Peasant: A New Interpretation
by Dr. Mario Beatty
A close philological examination of wordplay in line B I, 337/B2, 72 in eighth petition of The Tale of the Eloquent Peasant yielded a variety of different and plausible translations. This paper seeks to explain the state of ambiguity that hovers over translating this line, examine major existing translations, and provide a new translation and interpretation of this line. The paper attempts to prove that the elaborate wordplay in this line actually refers to Thoth. As a result, the sequential narrative mode of exposition that invokes the role of Maat is rendered more intelligible as juxtaposed against and distinguished from Thoth. The paper will conclude by discussing the implications of this new interpretation in the context of the eigth petition and the broader context of the narrative.
Celestial Sphere in Ancient Egypt
by Dr. Mario Beatty
In reading the introductory hymn to the sun-god Ra in the Papyrus of Ani, attention of authors was immediately attracted by the Egyptian word psdw. Neither of the major dictionaries of the ancient Egyptian language (LESKO, 1982; FAULKNER, 1991; Woterbuch de ERMAN et GRAPOW (1926) have this word with the determinative of the sun. In this paper, they show that it is an astronomical term which means the celestial sphere. (ANKH ARTICLE: N°4-5, 1995-1996 (PP. 215 - 221)
On the Source of the Moon's Light in Ancient Egypt
by Dr. Mario Beatty
In this article, the author shows that the Ancient Egyptians seem to have discovered that the moon shines, but it does not shine from light of its own. It is borrowed light from the sun. In revealing this observation in Ancient Egypt, the author focuses on the Great Hymn to Thoth on the statue of Horemheb and selects passages from the Book of Coming Forth By Day. Based on Ancient Egyptian astronomical observations in these texts, there is significant evidence to conclude that they definitively observed during the New Kingdom (1600 B.C. - 1080 B.C.) that the source of the moon's light derived from the sun. In concluding, he briefly highlights the importance of this discovery relative to the history of astronomy. (ANKH ARTICLE: N°4-5, 1995-1996 (PP. 163 - 177)